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  • Regardless of how you feel about the newly announced iPad, it’s probably going to do a few things very well. But will it be the reading device we’ve all been waiting for? Steve Jobs pushed the iBook store in the keynote, and discussed how the Kindle pioneered ebooks. Jobs then said Apple would “stand on [Amazon’s] shoulders”. Can it work?

    The obvious benefit of the iPad is that it has a color screen. There will be more options for text size, search, and even font choices. Magazines and newspapers will look nice, but reading an old fashioned book may not benefit much. The Kindle and other eReaders have a 16 level eInk display meant to be easy to read. The screen on the iPad, being a conventional LCD, may not be quite so easy on the eyes.

    Content wise, the iPad may be in good shape. Out of the gate it will have content from Penguin, Simon & Schuster, Macmillan, Harper Collins and Hachette. It will also support the open ePub format, which is more than we can say for Amazon. This means the iPad will have access to Google Books. The Nook has ePub support also, so it’s not a total win for Apple.

    Price is certainly of concern. The iPad is clocking in at $499 for the 16GB version sans 3G. That’s quite a bit more than the Kindle and Nook at $260. To get data on the go, you need to purchase an AT&T data plan for the (more expensive) iPad, whereas the Kindle and Nook come with free wireless. Granted, the iPad does much more than eBooks, but buying it primarily as a reading device may be a questionable move.

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